There’s been something on my mind over the past week and I have to discuss it. As I’ve been getting my new book, Becoming You, ready for sale, I’ve been thinking about monetisation, blogging, affiliations and the like and I realised that I needed to draw a line in the sand, that for me, would determine where I make money and where I choose not to.
Now, here’s the thing. I get it. Making money is fun. Using my creative skills to earn a crust is awesome. It’s gratifying. And I totally hope to make a bucket load of cash from selling my books and be able to keep writing and doing what I love.
But what about using a blog like this to make money from. In particular, should I be utilising this space to make a quid? I get the reasons for doing it, and for some people, it’s totally the right thing to do but for me, I feel like it will come with a cost. Since I have been thinking about the boundaries I set on this subject, and in particular, the way in which I use this blog as a platform, I felt it was time to put my thoughts on the line once and for all.
So then, here’s why I am not going to be monetising this blog space:
1. I don’t like the thought that you might think I have an agenda
I can’t stand it when a person’s agenda speaks more loudly than their character, beliefs and core values. I don’t care if we are poles apart on everything we believe about: if I can see who you are and you’re not using your skills as a blogger to thinly veil your attempts to empty my pockets, then we’re going to get along like a house on fire.
I can honestly say that when I visit blogs that just feel like a veeeeerrrrrrrryyyyyy long winded sales pitch, I leave. I’m sorry, but a squeeze page literally makes me feel like I am being cuddled by an anaconda and I just won’t be a part of that. I feel the same way about face to face sales too, by the way.
For the record, the only agenda I have here is to encourage, motivate, empower and engage you. To push you toward thinking outside your normal day to day thinking space. To lift your spirit up into a new place where you can see the world from a different view. If I monetise this blog, you might feel like I am steering you toward a particular view that gives me a payoff.
I’m not down with that.
2. I don’t really like selling things
Okay, so these days, it’s pretty common to set foot on a new blog space and anticipate some kind of product or service affiliation. That’s cool. And if you take a plunge into the recesses of this blog, you’ll come across posts that I discuss services, products and people that I really love and want to support.
But some spaces are alllllllll about the money. All they talk about are products, services, tools, strategies, books, etc., and frankly, there’s just no personality behind it all. Every blog post is a three step, carefully constructed enticement. The heading is designed to compel you to click it. The layout is set up to keep you reading. EVERYTHING is about the call to action and I just don’t feel this space would work in that kind of arena.
Also, I have decided that my readers are rather smart, discerning types of people and quite capable of doing this thing called cut-and-paste into the search engine. You want to know more about that info? Go for it. Knock yourself out. Often I will link to the product or service or business in order to give them some extra kudos in the form of new visitors to their site, but you can rest assured that I don’t receive any affiliate payoffs from those links.
I may in the future decide to monetise other blogs but this one? Nope.
3. Some spaces should be about the words, the concepts and the heart stories and not about money or kickbacks
Blogging, for me, is a way to manage my mental health, hone my writing skills and speak to more people in the world than I would otherwise get to speak with. So monetising a space like this actually feels icky for me.
This is my hangout. This is where I think on paper and chat with likeminded writers and readers. I bleed on these pages at times and open my heart door for you to take a look inside.
It just doesn’t seem right to me then, to use the same space to make money. It would be like selling a part of my soul. Corny? Sure, but for me, this is the line that I’ve drawn.
So, that, in a nutshell, is why I won’t monetise this blog. Like I mentioned, I may use other blog spaces in the future to bring in some green but those spaces will have a very different feel to them. They’ll be organised for the market being spoken to and any affiliations will be made very clear.
I just feel that when we cross over that line and use our personal journey to encourage the outpouring of money, it feels some kind of not right to me, and for me, it’s a line I’ve decided not to cross.
What do you do? Do you have a blog that you use to make a living from? How do you ensure that your visitors enjoy the experience as much as like to ‘shop’ through your site? Or if you’re like me, how do you ensure that your blog remains relevant, engaging and inspiring? I’d love to hear your thoughts.
If you’re interested in finding out more about Becoming You, click here.
p.s I have my fingers in other pies. Take a look 😀